The theater isn’t the only place where staging matters. When you’re ready to sell your house, setting the stage properly can help you catch the attention of prospective buyers by showcasing your property’s appeal. It provides a competitive advantage that can potentially reduce the time that a house lingers on the market and may increase its sale price. What do you need to know about how to stage a house?
How to Stage a House
Staging a house is a bit like walking a tightrope. As Realtor.com explains, the idea is to highlight the house’s appeal while simultaneously making it easy for would-be buyers to envision the space as their own. Your goal is to craft an attractive, authentic image that can charm a wide audience without seeming cold, sterile, or boring. It needs to be distinctive enough to capture the imagination while also being neutral enough that buyers can picture infusing it with their own personality and style. How do you do it?
Understand Why You’re Staging
Staging requires time, effort, and resources, so it helps to have a clear understanding of why you’re doing it. The 2017 Profile of Home Staging from the National Association of Realtors provides several statistics that make it easy to see the benefits of staging a house:
- Over 20 percent of sellers’ agents said that staging increased the dollar value offered by buyers between 6 and 10 percent.
- Nearly 30 percent of both buyers’ and sellers’ agents noted an increase in the amount offered for staged properties, ranging between 1 and 5 percent.
- Almost 40 percent of sellers’ agents reported that staging greatly reduced the amount of time a house spent on the market.
- Roughly 50 percent of buyers’ agents reported that staging impacted a buyer’s view of a property.
- Nearly 40 percent of sellers’ agents staged all homes. Another 14 percent staged homes that they thought would be tough to sell.
- When you put your home on the market, it will likely be competing with homes that have been staged.
Declutter, Depersonalize, and Deep Clean
If you want to make it easy for others to visualize the possibilities in a space, it helps to offer them a clear view. Therefore, less is more when you’re staging a home for sale. U.S. News & World Report recommends that you clear out anything unnecessary by removing clutter, packing away personal items, and arranging for a deep cleaning to eliminate unsightly grime.
Aim for Neutral, Bright, and Roomy
Colors and light can be selling points or sticking points. According to Forbes, it’s best to use neutral colors for the major surfaces and add easily changeable pops of color in artwork and accessories to keep the place from feeling empty or sterile. Buyers also tend to favor bright light and roomy spaces, so beware of using colors or patterns that make a room seem dark or small. Consider updating lighting fixtures and incorporating mirrors to capitalize on natural light. Choose furnishings that fit the space’s proportions, and be sure to leave enough room that anyone touring the house can easily wander through.
Define All Spaces
A blank page can be terrifying – and so can an empty room. So when you’re thinking about how to stage a house, remember to avoid empty spaces. Instead, take Investopedia‘s advice and give each room a single, defined purpose. Even if buyers aren’t interested in using a room in the same way, seeing it as usable space increase its appeal and makes it easier for them to imagine how they would like to use it.
Show Off Storage
Some people love closets for their organizational capabilities. Others simply delight in being able to stash stuff out of sight. Either way, prospective buyers will be very interested in a house’s storage capabilities. That’s why HGTV suggests purging closets and other storage areas to show off just how roomy they are.
Consider All the Senses
Even if someone falls in love with your house at first sight, they may be turned off if their other senses are assaulted by unpleasantries. When you spend a great deal of time in a space, you begin to tune out minor annoyances like pet odors or clocks that tick obnoxiously. Since potential buyers won’t have that immunity, The Spruce recommends having someone unfamiliar with the space come in and point out any potential irritants so that you can identify the source and deal with the issue.
Staging doesn’t take long, but it could make an enormous difference in the sale of your home.
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